

Meet The Family – Sprecher’s Chicago Street Cred as a category captain in Craft Soda, and will bring growth in key major markets starting with Chicago. The new portfolio designates Sprecher Brewing Co. The WIT Beverage Company brands acquired by Sprecher include Green River, WBC Craft Sodas, Caruso’s Italian Style Craft Sodas, and Oak Creek Barrel Aged Root-beer! These, along with several other Wisconsin-based brands, will join Sprecher’s Craft Soda family, led by its award-winning Fire Brewed Root Beer with Natural Honey. Sprecher’s Craft Sodas are one of the fastest growing Brands in the Craft Soda Category up +38% as measured by IRI and are the #1 Brand in the Milwaukee Market, and with the acquisition of the WIT Beverage Company brands the combined portfolio of Craft brands will become #2 in the Chicago Market and poised for National expansion and growth. Sprecher is a Top 20 leading Craft Soda Brand and is outpacing the Total Soft Drink Category growth rate by 30%, and Sprecher Craft Sodas generally are sold at a 25% price premium to Traditional Sodas which make them attractive to retailers in terms of sales growth and profit potential.

The Craft Soda Category, as measured by IRI MULO 52 Week Ending Septemsyndicated data, is in excess of $470 million and is a sub-set of the broader $24B Total Soft Drink Category. has acquired several brands from WIT Beverage Company, including the historic Green River and WBC Craft Soda brands of Chicago, which will accelerate growth!

Milwaukee, WI (PRWEB) - In a war no one knew was happening, Milwaukee’s Sprecher Brewing Co.-producer of award-winning Craft Soda, is taking a lead position in the Craft Soda beverage segment with an acquisition and big expansion plans in Chicago. O: I'd thought Punkless Dunkel was theft of my idea for a pumpkin wheat beer, but this UFO swill has nearly the same flavor as my homebrew batches, with a notch or two more caramelized character, but the spices/esters/phenols are a close match.Milwaukee’s Sprecher Brewing Co, producer of award-winning Craft Soda, is taking a lead position in the Craft Soda beverage segment, acquiring several brands from WIT Beverage Company mild spice and alcohol at the back of the palate provides a mild cooling sensation little more than halfway through, and it really just a nutty-yeasty hefeweizen with some pumpkin spice carefully woven inį: smooth, slightly rounded body, with a nicely undercut bottom, little residual viscosity, marginal sediment drag. T: malt sugars open up on the palate again, rather floral and clove-y as well, with little play from cinnamon et al aftertaste has a mellow essence of caramelized banana, delicate nutty malt to the back and sides. overall moderate intensity floral, mellow spicy, light note of caramelization after the head falls, a hint of canned pumpkin puree. S: pumpkin pie spices - cinnamon, subtle nutmeg, ginger(?), with the weizen phenols accenting the spice a little. L: hazy, orange-amber liquid, perhaps a bit of sediment sneaking in, culprit in nucleation and 3-finger tall head, loosely-built, which crumbles rather quick, leaving a chunky collar, random boogers of lace (12 oz can, pkg 08/26/19 purchased single off shelf.
